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Target losses swell to $12.4 billion, shares hit lowest since 2020

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There is more trouble for Target shareholders who continue to bear the brunt of the Pride merchandising controversy, and other efforts, which erupted earlier this month.

Shares fell another 3.66% on Tuesday, marketing the eighth straight decline and lopping off another $2.4 billion in market cap, as tracked by Dow Jones Market Data Group.

Since the backlash, the market value has fallen by $12.5 billion to $61.77 billion as of Tuesday's closing price. Mid-month the market value was over $74 billion.
 
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