Mayo-Obsessed NFL Rookie Will Levis Secures The Hellman's Bag
In a first for Hellman's, Levis is being given a lifetime supply of mayo. The aim of the deal is to showcase how creative you can be in the kitchen with it.
Mayo-Obsessed NFL Rookie Will Levis Secures The Hellman's Bag
Ayomari
Aug 23, 2023
Photo: Hellmann's Mayonnaise
Mayonnaise can be a divisive condiment. Most people either hate it, or want to smother everything with it. Whichever side of the fence you stand on, according to Statista, mayonnaise was the top condiment in 2021, with up to $164 million in sales. With impressive stats like that, there’s no need to spread it on thick.
Along with staggering sales, mayonnaise had a viral moment in 2021 when star athlete Will Levis shared a video on TikTok of him using mayo in place of coffee creamer. The former Kentucky quarterback liberally squeezed the condiment into his cup of coffee, then took a sip — much to the “surprise” of his lovely companion seated across the table. As it turned out, the unknown witness wasn’t the only one entertained by the concept of “mayo-coffee.” The viral video now has almost 1 million views.
Unsurprisingly, Hellmann’s Mayonnaise caught wind of the viral hack. In a company first, Levis is being given a lifetime supply deal. The aim of the deal is to showcase how creative you can be in the kitchen with mayonnaise. Hellmann’s believes mayo can elevate any dish, even your morning coffee.
