from someone who should know was a masterful job of negotiating by Cohen and his advisory team.
I don't know how much will become public, but the deal is larger than the current Nike-Bama deal (that can change of course) and features a number of Auburn-specific perks that Nike agreed to that others don't have.
EDIT: A little research tells me that the current Bama deal with Nike was renegotiated quietly in 2013 and ends in 2025, about when ours begins, so it's not surprising at all if ours is significantly larger at this time.
I don't know how much will become public, but the deal is larger than the current Nike-Bama deal (that can change of course) and features a number of Auburn-specific perks that Nike agreed to that others don't have.
EDIT: A little research tells me that the current Bama deal with Nike was renegotiated quietly in 2013 and ends in 2025, about when ours begins, so it's not surprising at all if ours is significantly larger at this time.
Last edited:
