*Confidential*
Gotta bring order to the chaos. Corch needs to go on a media blitz to get control of the narrative.
NSD – Press conference – Haskins clearly articulates recruiting vision, how the “enterprise works” and portal strategy – Address staffing chaos specifically and articulately – no coach speak – address the pain of going 0-4 on NSD
2/1 – Be front row at the basketball game – Smile a lot – Attach yourself to the winning ways of Bruce. Be seen talking to Bruce before and after the game
2/4 – Exclusive with JLEE talking recruiting philosophy and portal strategy. Discuss specific roles coaches will play. This is the guts of what was introduced in the press conference
2/5 – Go to wherever the basketball team is and be seen with Bruce a whole bunch – This repeats every Saturday
2/6 Exclusive with @Jay G. Tate - Clearly articulate your vision and the plan. Allow for a long form piece to be written complete with video. After reading the article, subscribers should have no question about who Haskins is, what makes him tick, where Auburn football is going and how its getting there.
2/10 – Exclusive with Hoke – Something super gossipy – Maybe what its like to have insta-famous daughters and how to take a proper butt pic.
2/11 – Exclusive with @BryanMatthews – The pain of the Iron Bowl – Goal is to personalize Haskins and convince people he actually cares if Auburn wins football games
2/15 – Exclusive with PAM – Discuss the daily impact The Creed has on Haskins life and the lessons he’s taken from the 1957 national championship team
2/17 – Exclusive with Pink – Talk a bunch of football jargon that nobody really cares about – Convince readers Haskins is qualified to call plays
2/19 – Exclusive with @Cclemente – Personalize Haskins by sharing stories about growing up/raising a family out west and the culture shock it has been moving to Auburn, Alabama.
2/22 – Exclusive with @BrianStultz – Discuss spring break plans – Further attempt to personalize Haskins. Find out if Kes still wears bikinis.
3/1 – ALDOTCOM – Preview of spring ball – Goals for the spring, position battles to watch, be very specific for how a 5 person qb battle works
3/7 – Go on Cole’s show – repeat the spring preview talking points, talk about Auburn basketball and upcoming SEC tournament. Pivot from football to basketball as quick as possible.
3/10 – Go to SEC tournament game – Do interview with sideline babe and don’t mention football. Be seen a TON with Bruce.
3/11 – Kick off spring ball – hope nobody notices
3/15 – Make a huge deal about cancelling spring practice so you can go watch Bruce and the boys in the NCAA tournament – Be seen traveling with the team
3/28 – Exclusive with Jay Tate – Announce cancellation of A-Day claim COVID outbreak on the team, but know its so there won’t be any reports about running it back with last year’s offensive line.
10/1 – Announce newly hired offensive coordinator
Gotta bring order to the chaos. Corch needs to go on a media blitz to get control of the narrative.
NSD – Press conference – Haskins clearly articulates recruiting vision, how the “enterprise works” and portal strategy – Address staffing chaos specifically and articulately – no coach speak – address the pain of going 0-4 on NSD
2/1 – Be front row at the basketball game – Smile a lot – Attach yourself to the winning ways of Bruce. Be seen talking to Bruce before and after the game
2/4 – Exclusive with JLEE talking recruiting philosophy and portal strategy. Discuss specific roles coaches will play. This is the guts of what was introduced in the press conference
2/5 – Go to wherever the basketball team is and be seen with Bruce a whole bunch – This repeats every Saturday
2/6 Exclusive with @Jay G. Tate - Clearly articulate your vision and the plan. Allow for a long form piece to be written complete with video. After reading the article, subscribers should have no question about who Haskins is, what makes him tick, where Auburn football is going and how its getting there.
2/10 – Exclusive with Hoke – Something super gossipy – Maybe what its like to have insta-famous daughters and how to take a proper butt pic.
2/11 – Exclusive with @BryanMatthews – The pain of the Iron Bowl – Goal is to personalize Haskins and convince people he actually cares if Auburn wins football games
2/15 – Exclusive with PAM – Discuss the daily impact The Creed has on Haskins life and the lessons he’s taken from the 1957 national championship team
2/17 – Exclusive with Pink – Talk a bunch of football jargon that nobody really cares about – Convince readers Haskins is qualified to call plays
2/19 – Exclusive with @Cclemente – Personalize Haskins by sharing stories about growing up/raising a family out west and the culture shock it has been moving to Auburn, Alabama.
2/22 – Exclusive with @BrianStultz – Discuss spring break plans – Further attempt to personalize Haskins. Find out if Kes still wears bikinis.
3/1 – ALDOTCOM – Preview of spring ball – Goals for the spring, position battles to watch, be very specific for how a 5 person qb battle works
3/7 – Go on Cole’s show – repeat the spring preview talking points, talk about Auburn basketball and upcoming SEC tournament. Pivot from football to basketball as quick as possible.
3/10 – Go to SEC tournament game – Do interview with sideline babe and don’t mention football. Be seen a TON with Bruce.
3/11 – Kick off spring ball – hope nobody notices
3/15 – Make a huge deal about cancelling spring practice so you can go watch Bruce and the boys in the NCAA tournament – Be seen traveling with the team
3/28 – Exclusive with Jay Tate – Announce cancellation of A-Day claim COVID outbreak on the team, but know its so there won’t be any reports about running it back with last year’s offensive line.
10/1 – Announce newly hired offensive coordinator
